Posts Tagged ‘Harvey Nichols’

LØV Organic launches at Taste Lab

Løv Organic has launched its first boutique outside of Paris in a pop-up installation at the flagship Harvey Nichols store in Knightsbridge .

In Scandinavia, ‘løv’ means ‘leaf ’. Løv Organic draws its inspiration from this region, where nature is omni- present and inhabitants have long paired modernity with a respect for the environment. With this in mind, Løv Organic has created a range of 22 high quality organic packed whole leaf teas that are both irresistible and environmentally friendly.

Løv Organic has opted for a minimalist design, steeped in Nordic culture. Adorned with vibrant colours and a stylised bird, a symbol of nature in need of protection, the reusable Løv Organic metal tins encourage consu- mers to adopt an eco-friendly attitude. The muslin teabags are unbleached and free from staples and glue, allowing the tea leaves to unfurl and release all of their natural aromas.

The brand consists of three main ranges, all made using high quality organic ingredients :

Classic teas…………….. Earl Grey, English Breakfas,t Darjeeling, Morning Tea, Rose, Jasmine Sencha

Flavoured teas…………….. Four Citrus Fruits, Orange – Cinnamon, Red Fruits,  Chocolate -Vanilla, Liquorice Earl Grey, Mint, Ginger – Lemon, Spicy Citrus Fruits

Wellness blends…………….. Løv is good, Løv is pure, Løv is zen, Green Rooibos, Rooibos Orange – Cinnamon, Verbena-Mint, Linden – Mint

Løv Organic products are available in 100g and 200g metal tins, boxes of 20 teabags and gift sets of 24 teabags. A large range of 38 different types of loose tea complement the packed range. They will all be available at Harvey Nichols, alongside designer teaware by Forlife. Prices start from £ 7.45 for a box of 20 teabags and £ 8.75 for a 100g tin.

Customers will have the opportunity to sample the ‘tea of the day’ as well as sign up for dedicated workshops to gain a deeper insight into tea and the Løv Organic way.




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